Show me the case study for TIM + Vendas.
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This is the TIM + Vendas case study: WhatsApp as a re-engagement and sales channel for 30,000 reseller micro-entrepreneurs.
TIM + Vendas: Turning WhatsApp into a Sales Channel
TIM's reseller app had 30,000 active micro-entrepreneurs and no way to reach the ones who had stopped opening it. Nine conversational flows, four audiences, and one A/B test on the opt-out.
Year: 2022
Industry: Telecom
Client: TIM
Duration: 4 months · Proof of Concept
trending_up4k reactivated · 1.5% opt-out (A/B winner)
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Tap a chip below to start with the problem, the results or the prototypes. The menu has the full walkthrough: the first-message constraint, the four openings, the state architecture, error handling, the campaigns, opt-out design and the A/B test.